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Lazada’s 11.11 and 12.12 shopping extravaganzas smash records with 1.3 billion visits

Lazada’s 11.11 and 12.12 shopping extravaganzas smash records with 1.3 billion visits 

12.12 GMV across the region more than 30x normal-day sales tally

Southeast Asia’s leading eCommerce firm Lazada continues its record-breaking streak, drawing a whopping 1.3 billion visits to its platforms during its 11.11 and 12.12 shopping festivals. The buying frenzy, which started from the Lazada 11.11 (November 11) one-day sale, continued into December. After crushing the region’s 11.11 online sales records, all six countries, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, outperformed expectations. During 12.12, the countries rung up sales tallies that were more than 30x more than their normal-day Gross Merchandise Value (GMV).

For the first time ever, Lazada’s last-mile delivery fleet across Southeast Asia was able to deliver more than 1 million parcels in a day. To deal with the biggest-ever spike in demand this year, Lazada’s 100+ logistics partners, including third-party shipment providers, boosted their delivery services to get purchases in customers’ hands quickly. Lazada also chartered three planes to deliver more than 200 tonnes of parcels to shoppers in Indonesia, the Philippines and Thailand in time for the holiday season.

Nine in 10 shoppers placed their orders on their Lazada App, up from seven in 10 last year (2017). This shows the combination of meteoric smartphone adoption among Southeast Asia’s fast-growing middle-class consumers.
“We have come a long way from time we started Online Revolution in 2012 which grew to be a successful month-long campaign and built up a massive following in Southeast Asia. The experience over the last few years allowed us to achieve phenomenal results this year. Our 11.11 one-day sale eclipsed previous records set in one month,”  
“We thank our customers, sellers, brands, logistics providers, and business partners for their continued support in making this another great year. This is just the beginning. Going into 2019, we will build on this momentum and grow the eCommerce ecosystem in Southeast Asia which will benefit everyone.”said Pierre Poignant, Lazada Group’s Chief Executive Officer.
During the Lazada 12.12 Grand Year-End Sale, shoppers took advantage of more than 55 million deals and exclusive discounts spread cross three themed days; Bestsellers of 2018 (10 December 2018), Holiday Shopping Finale (11 December 2018) and Lazada’s Top Picks (12 December 2018). In enhancing the Lazada shopping experience, shoppers were also treated to specially-curated daily shopping themes.

The most popular brands that made it to the Lazada Top Brand Leaderboard include Maybelline, Samsung, Pampers, MamyPoko, and Converse. (See Annex A). Also generating a lot of buzz among female shoppers are the Fashion, Health and Beauty categories, which grew by more than three times year-on-year.





“Powered by data and insights, we have built an enormous and vibrant platform which can deliver delight to our consumers, sellers and brands during this year-end shopping season. We explored new ways in changing the shopping experience for both shoppers and sellers, introducing fun games and having mega one-day sales which shoppers are liking a lot,” 
“We are heartened by the success of this year’s shopping season and are inspired to work harder to build our platform and deliver more value in 2019.” said Jing Yin, Co-President, Commercial, Lazada Group. 
This year, Lazada strengthened its relationship with sellers while building a great longer-term shopping experience for consumers through entertainment, fun and interaction across Southeast Asia. Key highlights in 2018 include:

Introduced new seller friendly measures: The new measures that took effect since 1 February 2018 are Seller Rewards which incentivises sellers and simplifying the seller sign-up process to sell efficiently and effectively.

Launched Super Brand Day: In July, Lazada launched the first Super Brand Day, teaming up with global makeup brand M·A·C. Shoppers in Singapore, Malaysia, Thailand and the Philippines were treated to M·A·C. X Lazada limited-edition products, complimentary lipsticks, premium packaging and themed gifts. The 24-hour shopping event won tens of thousands of new followers for M·A·C across four countries. Within minutes, all the exclusive sets were sold out. Following the inaugural Super Brand Day, seven other brands, including Samsung, Shiseido, Unilever and Loreal, went on to throw successful campaigns.

Launched LazMall during the 9.9 Extravaganza: Lazada officially launched LazMall and kicked-off 2018’s biggest shopping season with the Lazada 9.9 Extravaganza. LazMall boasts over 1,000 brands and thousands of product listings, making it Southeast Asia’s biggest mall that provides shoppers across the region with reliable services and product quality assurance. By midnight on 9 September 2018, Lazada clocked a whopping 10 million shoppers.

Pledged to cultivate some 8 million successful SMEs and entrepreneurs by 2030: As part of the pledge, Lazada will assist SMEs to digitise their businesses and gain better access to Internet-savvy and mobile consumers; make it easier for sellers to create their own brands on Lazada; while leveraging the company’s logistics network to facilitate the transfer of goods.


Kicked-off the Lazada 11.11 Shopping Festival and 12.12 Grand Year-End Sale: Lazada took the opportunity to redefine the shopping experience through entertainment, fun and interaction, introducing new in-app games like Wonderland, Slash It and Shake It for shoppers to have fun while browsing, collecting vouchers and buying. Many countries also introduced new features such as in-app livestreaming to allow sellers to better engage with shoppers and scan-find-buy service so shoppers can just scan an image, find and buy them on Lazada.

Visit Lazada.com and its social media pages:

Instagram: @Lazada_MY


About Lazada Group

Launched in 2012, Lazada is the number-one online shopping and selling destination in Southeast Asia –present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. As the pioneer of the eCommerce ecosystem in Southeast Asia, Lazada has more than 400,000 sellers and 3,000 brands serving 560 million consumers in the region through its marketplace platform, supported by a wide range of tailored marketing, data, and service solutions. With 450 million SKUs available, Lazada offers the widest range of products in categories from beauty, fashion, and consumer electronics to household goods, toys, sports equipment and groceries. Focused on delivering an excellent customer experience, it offers multiple payment methods including a comprehensive customer care and hassle-free returns through its own first and last mile delivery arm supported by approximately 100 logistics partners. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA).

Airbnb Launches Airbnb Plus in Kuala Lumpur


Airbnb Launches Airbnb Plus in Kuala Lumpur 

Kuala Lumpur is the Airbnb’s third city in Southeast Asia to launch a new selection of beautiful homes of the highest quality 

Airbnb, the world's leading community-driven travel platform, today welcomes its next stage of growth in Malaysia with the launch of Airbnb Plus in Kuala Lumpur. With more than two million guest arrivals the past year to Malaysia, Airbnb wants to help travellers look for more unique stays based on trusted recommendations. 


Airbnb Plus is a selection of homes of the highest quality offered by hosts with great reviews and attention to detail. Every Airbnb Plus home has been verified for quality by a third party, giving added assurance to guests about the quality of their stay. 

Mike Orgill, Airbnb General Manager of Southeast Asia, Hong Kong and Taiwan, highlights how the programme caters to broadening appeal of Airbnb to even more guests. “Airbnb Plus represents a new tier of homes that are personally verified for all the comforts and amenities we know travelers expect when they live away from home. Additionally, we want to recognise hosts who go above and beyond to provide outstanding hospitality.” 

He continues, “Kuala Lumpur is our third city in Southeast Asia to launch Plus, and I’m very excited that the continuous growth of our local host community has allowed us to expand our product and cater to growing traveler demand for local, authentic hospitality in Malaysia.” 

Located within some of Kuala Lumpur’s most sought after neighborhoods, Airbnb Plus is intended for guests looking for one-of-a-kind, thoughtfully designed, beautiful homes with exceptional hosts. Airbnb Plus hosts are highly rated (4.8+ out of 5) and receive excellent reviews, providing added peace of mind for guests. Airbnb Plus homes have been inspected and verified in person by a third party against a 100+ point checklist covering cleanliness, comfort and design. Airbnb Hosts can benefit from top placement on Airbnb’s app and website, in-home services, expert photography and premium customer support. 

Malaysia is an important and fast growing market for Airbnb with 99% growth in guest arrivals in Malaysia, and 63% growth in Malaysians using the service to travel in the past year alone. Specifically for Kuala Lumpur, Airbnb saw an impressive 103% increase in foreign and domestic travel into the city, where Airbnb Plus will be a great option for families during peak travel periods such as the upcoming December holiday. 

The appetite isn’t only for travelling on Airbnb; there has been an almost 60% year-on-year increase in the number of Malaysians wanting to share their homes too. This is off the back of Airbnb’s success in launching Experiences across the country and developing key strategic partnerships including an Memorandum of Collaboration (MOC) with the Malaysian Productivity Corporation (MPC), and a Memorandum of Understanding (MOU) with the Malaysia Digital Economy Corporation (MDEC). Both collaborations aim to drive inclusive, sustainable development of tourism in Malaysia through healthy travel and hospitality entrepreneurship. 

Airbnb has always been about transforming the way people travel by allowing them to live like locals. With Airbnb Plus, Airbnb takes this a step further, adding a new tier of homes verified for quality and comfort. 

Here are some newly launched Airbnb Plus listings that you can book in Kuala Lumpur.


About Airbnb 

Founded in 2008, Airbnb’s mission is to create a world where people can belong through healthy travel that is local, authentic, diverse, inclusive and sustainable. Airbnb uniquely leverages technology to economically empower millions of people around the world to unlock and monetize their spaces, passions and talents to become hospitality entrepreneurs. Airbnb’s accommodation marketplace provides access to 5+ million unique places to stay in more than 81,000 cities and 191 countries. 

With Experiences, Airbnb offers unprecedented access to local communities and interests through 15,000 unique, handcrafted activities run by hosts across 1,000+ markets around the world. Airbnb's people-to-people platform benefits all its stakeholders, including hosts, guests, employees and the communities in which it operates.